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It’s a thorough page, which conveys a lot of information appealingly, without cluttering its design. 20. Sandland Fall Asleep Sandland Fall Asleep Sandland plays a great trick at the top of its landing page, pairing a pack graphic with moving lettering which mimics a sleeper breathing. It's funny and unexpected and draws the eye. As with many consumables, there’s a “quick buy” panel on the right-hand side.

Then more product information for those who prefer to browse before buying. It’s cleverly laid out in a colorful blog-style presentation with sections on USPs, the shortcomings of rival products and a smidgen of the phone number list science of sleep. Text  is kept concise and restful pastel shades dominate, alongside graphically portrayed bullet points “zero side effects” and “two weeks to better sleep,” for instance.


Sandland include an underused feature in the product sector  a table showing how Fall Asleep compares to alternative products for various criteria. A stretchy, graphic creates a nice symmetry at the bottom of the page, where testimonials dominate. Q&As complete the page, answering any lingering queries visitors might have. What should be on a product landing page? Let’s summarize what we believe are the essential or desirable.