Data Protection on the podcas

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The GDPR has since set the tone for other regions inthe world to consider their own approach to regulation of data. As some of theheaviest users of personal data within our firms, it is incumbent on usmarketers to ensure we have a solid understanding of data protection bestpractice. In particular, we need to get the basics right. In this shortarticle, I will identify some of the key areas marketing leaders and theirteams should be mindful of right now. Pro tip: listen to Steven Roberts cover t. Transparency is a key principleunderpinning the GDPR. Marketers using .


AI tools that process personal data mustbe able to explain in clear and simple Find Your Mobile Number List terms how this data is being used.Steven Roberts A Rapidly Changing Privacy Ecosystem The GDPR has sparked a hostof similar legislation around the globe, with new laws in countries such asChina, Singapore, and South Africa. The California Consumer Privacy Act CCPA isthe best known of a range of local and state laws in the USA. This hascontributed to a more complex international data privacy ecosystem. In the UK,the British government is considering a revision of UK GDPR with a new databill currently in development as of September . Businesses trading with the UKwill need to monitor this development closely, particularly if it affects theadequacy decision between the EU and UK*. In Europe, a host of adjacent EUlegislation is in the process of being introduced. This includes: The DigitalMarkets Act DMA The Digital Services Act DSA which was invoked for the firsttime in December in an investigation against X.





An AI Regulation. The latter isparticularly pressing at a time of rapid expansion in the range and use of AItechnologies such as ChatGPT. Discussions are also ongoing to overhaul thecurrent ePrivacy Directive, which is widely viewed as no longer fit forpurpose. All of this legislation has the potential to impact the dataprocessing activities of marketers operating within the European Union. Readmore about the Digital Markets Act and the Digital Services Act atUsercentrics. Data protection must be included from the start According toChiefmartech, there are more than , marketing technology platforms; a figurethat grows by the year. Many of these technologies use personal data to moreeffectively reach and target various consumer audiences. Marketerscontemplating a new platform, or indeed any new strategies involving the use ofpersonal data, should ensure data privacy is considered at the outset. TheGDPR’s principle of data protection by design and default is key here. One ofthe best ways to comply with this principle is by undertaking what is known asa Data Protection Impact Assessment DPIA.