There’s lots of evidence suggesting that carousel

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For us they do by % but it’s more complex than you might think May min read Phill Agnew Phill Agnew Senior Product Marketer Buffer Instagram Carousel Blog Header We recently launched direct Instagram carousels scheduling in Buffer Now you can scheduled carousel posts to be published automatically in Instagram—no need for reminders Buffer customers have been asking for carousel direct scheduling for a while it was the most requested feature in

our last customer survey and we’re not surprised! posts generate more engagements than image or video posts But is this really the case? To find out we analyzed the posts Buffer published on Instagram over Email Data the past year TLDR here are the results Engagement rate for carousels was % higher than other posts Our best performing post of the year was a carousel post That’s despite only





of posts featuring carousels Carousel posts were also saved x more than other posts Looks great right? Well it’s a little more complex than that On average our carousel posts received fewer comments and likes But that’s likely due to our posting schedule rather than the carousel itself Read on to learn more  Focus on engagement rate not average engagement The engagement rate for our carousel posts was % higher than other posts