We send it back to the AI. Whether it’s a send-back for a prompt or if we’re whiteboarding,that they’re working on that may be started with AI that they supervised and optimized with. Returning prompts to, let’s say, a chat GPT, for instance, but we try to send it back and that is our ethos. I think that agencies that embrace it and work it into their processes will find a lot of success, whether it is more efficiencies or delivering more value for the clients.
[00:27:51] Pete Housley: You know, it’s interesting. Years ago Denmark WhatsApp Number Data when I was at Procter & Gamble, we would go to how to evaluate a storyboard and how to give feedback to creative teams. And of course the ethos was always like, please understand that this creative person has just responded to the brief and they have put forth what they think is their very best work, and this is their craft. So if you say you don’t like it or could you see something different, it becomes a little personal.
So we have to talk about what is the ad communicating and what am I taking away and is it on strategy? But generally speaking, we always wanted to figure out a way to give feedback to creative teams, to inspire them to do the other iterations and not necessarily hurt their feelings. And I think what’s interesting is you can’t really hurt AI’s feelings as you do iterate. Try something else. Try it with humor.
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發表於 2024-3-5 17:46:56