How to use long tail keyword marketing

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Location-based keyword search Everyone has the experience of searching for nearby restaurants while considering a lunch menu. When deciding where to go on a date or meet up with friends, decide on an area to meet and then use keywords related to the area to find a place. Potential customers start from the broad keyword “restaurants in Seoul” and then narrow it down to specific areas by using keywords such as “restaurants in Hongdae” and “things to do in Shinsa” . Potential customers who search with precise intent will search with more specific keywords such as “Sinsa Station pho”, “Sinsa Station chicken stew”, and “Hongdae second hand clothing store” . By searching in this way, you can explore and compare as much information as you want, and then find a place you like through various searches, which leads to the final decision to visit.


Product-related keyword search Potential customers conduct keyword searches with a clear idea of ​​what they Cambodia Phone Number Data want, and product name keywords are also representative keywords that contain intent. Product category keywords such as “lightweight golf umbrella” can be seen as keywords searched by customers who enjoy golf as a hobby to find information or purchase a lighter umbrella because the umbrella they usually carry is heavy or they do not own an umbrella. To avoid the hot summer sun and protect your skin, you can search for information by searching with keywords such as “UV blocking golf umbrella” or “UV blocking golf umbrella.” Customers who are unable to find the information they want because the search results are filled with product sales page results from large brands or commerce platforms begin searching with more specific intentions.



Search for “UV-blocking golf umbrella review” or “UV-blocking golf umbrella review” to check purchase reviews or read blog review content, begin to recognize the brand of related products, and consider purchasing the brand and product. Showing your product or brand in keywords that contain a lot of intent can have a big impact on potential customers’ decision-making. This is because it directly suggests answers to consumers’ desires through information or products.  with intent Content Marketing – Create a Free Promotional Strategy If we knew that potential customers visit stores through keywords containing intent, how can business owners and small brand marketers respond? This is the content called ‘writing’. We create content using our website or blog platform and respond to search keywords so that our products, stores, and brand content are exposed and made aware of potential customers, and we are further prepared to reach the final marketing goal of purchase conversion or visitation.