Calendar discovered through user

HongKongPhone

Looking for PMF is a cyclical process, and it is also an arduous process. Finding PMF requires constant trying and constant searching. Even most companies die in the process of looking for PMF. There are three main steps to finding PMF: Step : Through user interviews, confirm whether you have found a problem worth solving and how to solve it? Then, the measure of whether the problem is worth solving is:  The market is big enough. ②This problem is urgent enough. ③After being solved, it can provide value to users. Step : Build an MVP product and verify whether it can be accepted by the market through the MVP product.


Step : Continue to optimize the product through MVP’s verification data and feedback until it reaches PMF. Case: Tide  research that users need a “check-in” function. In the early stage, in order to quickly verify whether the product Hong Kong Phone Number can be accepted by the market, the Morning and Evening Calendar team built an MVP product for testing through WeChat group check-ins and rewards for users. After verification, actual product construction proceeds. Assessing growth priorities After establishing the fundamentals for growth, the next critical step is to evaluate growth priorities. To clarify your growth priorities, ask yourself the following four questions, which will help you identify and focus on your most critical growth areas. ① What stage is your market at? If you are in an incremental market, it is recommended to





focus on acquiring customers. Carry out horse racing to seize traffic dividends and user minds. If you are in a stock market, it is recommended to focus on retention and realization. Optimize products and services to obtain more value from each user, or provide new value-added services and new usage scenarios. At the same time, look for new incremental markets. Case: After JD.com and Tmall reach a certain user scale in first- and second-tier cities, they focus on customer retention, increase repurchase and customer unit prices, and gradually expand to local life.