What are their obstacles to purchasing

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It is in your best interest to structure this essential preliminary stage of your inbound marketing strategy , to provide yourself with a clear and precise vision, easily exploitable when analyzing the data. To make your life easier, here is a template to build your buyer personas. Buyer personas template download Adapt your inbound strategy Following the definition of your buyer personas , you will need to link the ideal buyer profile(s) defined with your inbound marketing strategy.


By fully knowing the expectations of your buyer personas, you will Phone Number Data then be able to implement marketing actions to meet them. Thus, you will have the possibility to create diversified content responding to their various issues, to individualize your emailing campaigns by following their buyer journey thanks to a marketing automation tool , to implement an editorial strategy with a coherent editorial line , adapt the sales pitch of your salespeople according to the different profiles identified… How to use personas: our best tips Now that you know what a buyer persona is and how to define it, once you have used (and appreciated, we hope!) our buyer personas template , let's see in more detail how to use personas wisely to your business.




Identify pain points to adapt the dialogue You have obtained and analyzed the responses of your buyer personas to the following questions: What are their problems? What are their goals ? Your goal: to precisely address each problem/objective/disincentive to purchasing, by category of buyer persona, through web content with high added value – and widely distributed. It's about : To present a counter-argument to each identified barrier to purchase.