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What is it and how to implement it in industrial companies? Images make marketing content attractive and easier to understand. The concept of visual marketing is born from the growing use of visual content applied to marketing . This generates greater audience participation, they evolve and change according to the latest trends . Videos They are the preferred content of Internet users, brands use them in many ways: tutorials, unboxings, animated infographics, interviews... These provide valuable content and inform your client about a specific topic. It is important that companies begin to implement videos on their websites and social networks since videos are a channel that informs, educates, entertains and humanizes your company. Ephemeral content and Stories Ephemeral content is that type of content that disappears after a short time, generally 24 hours. Stories are effective for promoting content and/or events.
They can also be used to showcase a product/service or announce Colombia Mobile Number List product launches… AR and VR Augmented reality (AR) and virtual reality (VR) are effective technologies for bringing images to life and making them interactive. Many companies have begun to implement this type of product images on their website with the intention of giving the customer valuable information about their product, thus improving the consumer purchasing experience. Infographics / Success stories / Business Case B2B infographics are the main tool to attract and inform the customer. These are used to transmit a lot of information in a visual and attractive way, very useful for the marketing and sales department . Live broadcasts Live shows have become very popular in recent years.
With this type of content you connect with your audience in real time, you give them the opportunity to ask questions and answer them live. It may also be interesting to conduct an interview with an expert in the sector . Sketches and illustrations The use of sketches and illustrations on social networks continues to trend. By using this type of graphics we manage to highlight our content on social networks, making it more personal and authentic. GIFs and animations These resources add a fun and engaging feature making the content stand out. GIFs are not limited to any particular type of content or industry. You always have to take into account whether it is ephemeral content or not, you have to generate quality content that adds value to the company's content plan and that sets the objective of strengthening the audience and sales. More news Why is having a website important for B2B companies? B2B Offsite SEO Strategies How to create evergreen.
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發表於 2024-3-10 12:33:00