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Employers have begun to use cases more often in interviews. The reason is simple: a case interview immediately shows how well a candidate understands the industry, how he analyzes information and makes decisions. Moreover, this method is used not only to select managers, but also specialists. We have compiled useful recommendations that will help you pass a difficult test.
A business case is a real situation from the practice of a company that needs to be studied and a non-standard solution proposed. With the help of such a task, professional knowledge and skills, universal competencies, values and views are usually tested.
What do cases look like?
For example, if a case study is used to test social media marketing service professional knowledge, a candidate for a financier position will be asked to look at data on the company's state of affairs and offer ideas for changing processes. A marketer will most likely need to develop a strategy for promoting a product.
In order to test the general competencies of a sales manager, he may be asked to sell a product to a dissatisfied client. The manager himself usually acts as the buyer. Or a conflict situation is created in which the candidate must resolve the dispute. For example, the customer did not like the quality of the product and wants to return the purchase.
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How to Prepare for a Case Interview in Advance
Finding all the case studies and solving them at home is an impossible task. But developing the necessary skills, mastering analytical methods and understanding key concepts is quite possible. We tell you what a successful candidate should be able to do.
Structure your idea. There are ready-made methods and tools, such as the Minto pyramid, which can help you quickly come up with a good solution.
Know the features of all types of cases - online tests, brainteasers, team tasks, individual tasks.
Break down complex ideas into simple components.
Be proficient in analytical methods - SWOT analysis and the Pareto principle - to quickly study the proposed problem.
Understand professional terms and have a broad outlook. To develop a truly original proposal, you need to be aware of the latest trends in the industry and know the economic situation in the country.
We recommend taking our free online course " Information Analysis for Decision Making ". You will learn about popular methods, learn how to evaluate information and select the appropriate research method. Speaker - Maria Abramova, PhD in Philosophy and Director of the Center for Sociology of Education, Institute of Education, National Research Tomsk State University.
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