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Collaborating with popular influencers will help you expand your reach and reach more people. For example, a travel agency can collaborate with a blogger who travels throughout Russia and shares his impressions and advice. He recommends travel packages and agency services, showing the beauty and uniqueness of different places. This will help the agency attract the attention of travelers and motivate them to buy tours. Or a healthy lifestyle blogger collaborates with a manufacturer of sportswear and shoes. He shows workouts and demonstrates the company's products while playing sports. Gives recommendations on choosing the right equipment, as well as discount promotional codes for subscribers.

This helps the company promote its product and attract new customers interested in a healthy lifestyle. For example, lifestyle blogger SysoevFM advertises travel agencies and places where you can eat deliciously. For example, lifestyle blogger SysoevFM advertises travel agencies Web Development Services and places where you can eat deliciously. Conclusion. Influencer marketing on Telegram allows businesses to use the authority and influence of opinion leaders to attract their target audience and promote their products and services. Paid advertising channels Interest-based advertising is the only type of targeting available in Telegram, even on the official Telegram Ads platform.



No user data is extracted or analyzed in the messenger, so advertisers have no other targeting options - only the language and subject of the channel. Therefore, there are risks for some business niches. Let's say a restaurant can launch a paid advertising campaign on a channel dedicated to gastronomy and cooking. Post delicious photos of your dishes, hold a promotion or offer discounts for channel subscribers. This will help increase awareness of the restaurant. But it is unknown how many new customers will visit the restaurant, since it is not clear where they are located geographically. It’s unlikely that anyone will fly to distant lands for a discount. The disadvantages of advertising on the official platform are a high entry threshol.