The consumer tends to delay purchases

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However, despite this increase, consumers do not plan to cut back on spending on essential products .  customers will search earlier and with more engagement online to find more competitive prices. Female consumers spend more time in the research and price comparison phase. The profiles of those over years of age are growing .  household product buyers will switch to private labels. Some predictions for next Black Friday:


The consumer tends to delay purchases as much as possible during discount periods ; clothing and technology being what affects the discounts the most and food and sports equipment the least. The user is increasingly informed by digital media to make purchases Whatsapp Number List and locate where to get a greater discount .  consumers look for information online to be inspired before making a purchase in a physical store, which is once again relevant after the pandemic period. Consumers who plan ahead are willing to spend more. The average for each Spaniard is around euros. Furthermore, sustainability is increasingly important. Users will see the Soccer World Cup.





“World Cup” was the most searched term in , being the largest sporting event for Spain ahead of the Olympic Games. Therefore, it is advisable to anticipate this moment when interest in televisions, electronics and merchandising increases. Strategies for Black Friday Achieve the loyalty of Christmas shoppers. For this, the personalization of content is important. Omnichannel approach. For buyers, the channel is indifferent when purchasing and  will buy through the cheapest channel, whether online or not.