Google algorithm implemented

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At the end of the day, it is a keyword with enormous competition, where marketing agencies, universities and specialized blogs will compete for the same space. Therefore, it is highly recommended to bet on long-tail keywords , such as “digital marketing course” or “digital marketing for beginners”. In addition to being more specific and segmented, the competition is less. Therefore, the summit can be reached with fewer difficulties. . The top is guaranteed after the conquest If after a lot of work, you have achieved the top  positioning on Google or Bing for one of the keywords, congratulations.

Is that a sign that the publication must now be left there so as not to Bahamas WhatsApp Number lose the throne? No way! What guarantees do you have that another competitor is not going to improve an article or a page that lost place in the previous ranking? It may also happen that the approach you made one year is already outdated for the next. It's like writing about , as new techniques and theories are addressed over time. Therefore, constantly keep an eye on the positioning of your pages in the ranking and, if necessary, update it with new information and data.

Keywords became irrelevant Many people thought that, after the launch of Google Hummingbird new version of the Google algorithm implemented in , keywords would lose all their strength as a search factor. The fact is that keywords are still very important, since it is still the easiest way for Google to match a site in a search done in its search field. The difference is that the algorithm became smarter. It knows how to send results for “Futsal” for people who search for “Futsal”, as well as show “notebooks” for those who search for “laptops”, for example.