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Why is it important to adapt your content according to the buyer journey? Just as content varies depending on the type of persona, we find different content depending on the stage in the acquisition funnel. When implementing your content strategy, you must always keep in mind the primary objective which is to speak as accurately as possible to the right person, at the right time, in the right place, with the right content. This will involve different types of content depending on the prospect's stage of advancement, but also the subjects covered in this content.
Internships Chinese Malaysia Phone Number List buyer journey Content dedicated to the discovery phase (Awareness) The main challenges of the discovery phase are to generate traffic to your website, gain awareness and transform your visitors into prospects. The content offered must be very general, informative and adapted to a target in the research phase. This can, for example, involve blog articles, or the creation of more elaborate content such as white papers, dealing with fairly general themes.
The benefit of a white paper is twofold, since in addition to establishing your expertise on a given subject, it allows you to collect information on visitors downloading the document. For example, to target a business manager starting his reflection on inbound marketing, general content such as “Inbound Marketing VS Outbound Marketing: which strategy to choose? » fulfills the objective of making your persona aware of an area that you master. Content adapted to the evaluation phase (Consideration) During the evaluation phase, the prospect has identified his problem, and is looking for solutions to resolve it.
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發表於 2024-3-11 17:16:48