|
Any other kind of visitor to the website is not a good fit. , it is important to know what kind of lead magnets convert well for this audience. There are many ways to create a lead magnet, but in this case, one that will work well is a calculator tool that will give them a good idea of what it costs to hire a moving company. With that in mind, you could go about producing content. You could, for instance, write on topics like
“How much does it cost to hire a moving company in Chicago”, or “Average moving costs in Chicago”. These are topics that are tightly aligned with the lead magnet as well as the intent of the visitor. As a result, they convert really well. Producing content Small businesses Indonesia Phone Numbers 175 Million List often make the mistake of confusing content marketing with blog writing. Well, writing a blog post is indeed a part of content marketing; but that’s not everything. There are many elements that need to sync well for a good content strategy. Before you start working on the content itself, you need to plan its distribution. Where is your traffic going to come from?
How do you plan to build links to your article? Where should you promote your content? For a piece that is targeted at search engines, you need to take care of the word count, the keyword density, the use of the right heading tags, the use of keywords within the headings, and what images and meta description are going to be used. However, none of this matters if your traffic is going to come from social media or referrals.
|
|